Jeff Reeves, Co-Founder
Jeff’s least favorite course in college was Finance, so how he ended up in the mortgage business is anyone’s guess. Additionally, after getting the first mortgage of his life at the ripe age of 24, he swore to himself that he would never get into the mortgage business. He recalls thinking, “I hate those people—and I will never work in that industry!”
A short two months later he landed his first job as commissioned loan officer in an industry he thought he hated. Having been a first-time borrower just two months before entering the business, he says with a chuckle that he “knew exactly how not to treat his clients.” From the beginning, Jeff mastered work-flow and systems that were driven by customer-experience. After just 18 months in the business, Jeff formed a successful mortgage brokerage with Aaron Brown called “Advantage Lending” in 1999. Seven years later in 2006, after years of incubation and planning, they launched Box Home Loans with the mission of changing how mortgages are done in America.
Jeff is primarily in charge of Box Home Loans’ technology, and spends most of his day executing his and Aaron’s shared vision that the right technology can make the loan process faster, less expensive, more predictable, and somewhat paradoxically, more human.